Ad Copy
Apr 2014 - Mar 2015
For their "LX" series of shredders, Fellowes needed an ad to that would highlight the shredder's jam-proof technology and would primarily live in catalogs, with an audience of corporations, those who work in small offices, and those work from home.
I offered several options for headlines and supporting copy, all focusing on selling a more productive and less frustrating work lifestyle, while supporting this claim with the LX's many features. While the ad isn't published yet, I took one of my suggestions and made a spec ad and sales page so you could see what this copy could look like in action.
Product Messaging
Apr 2014 - Mar 2015
Fellowes recently developed a workstation (unnamed, temporarily titled "Matrix") designed to reduce desk clutter through a rail that can attach to monitors, pen cups, document folders, etc. I helped in almost every aspect of its messaging, including suggestions for a name, value proposistions, taglines, and technical stories (which helped develop feature messages).
Below is a revised slide that summarizes the product's key benefits and my reccomendation for a name and tagline. I also decided to include a selection of the options I submitted for a name, value proposition, and technical stories with suggested subheaders to demonstrate the range of messaging I can produce for one product.
